Great App a Day
I came across a couple of websites listing free iPhone apps, but I found they were missing some important and helpful features that I knew we could provide. More importantly, I noticed that developers have to pay to have their apps featured. Great App a Day was created to be free for all to use...especially developers.
Small indie developers find it particularly difficult to get fair exposure in the mad world of iPhone app marketing. Our aim is for Great App a Day to be a hub for developers and for them to have an opportunity to hopefully get some significant exposure that they wouldn't necessarily get elsewhere.
In addition, our visitors can be confident that what they see on Great App a Day are the hidden gems in the piles of apps out there - not apps that some developer paid us to feature. Our decision is unbiased and allows our visitors to check out the best of the best with the bonus fact that most of them are free!
Qwiboo
As for Qwiboo, Great App a Day is just the beginning! Qwiboo's aim is not only to create iPhone apps like our popular Aqua Globs game or to create innovative, easy-to-use websites but to create a hub and network for developers large and small. We hope to continue to build on our network, and Great App a Day is a fantastic way of doing just that. There are many more websites and apps in the pipeline which will only enhance our reputation and network.
How do you expect making apps free will enable developers to make money?
Making an app free for a short period of time has already proven to be a successful marketing tool. It generates more interest, raises the profile, and puts the app in the hands of those who wouldn't have necessarily bought it otherwise. So, if the app is good, there will be more users out there to spread the word. The knock-on effect is that sales will increase even after the app returns to its original price and ideally raise the app in the iTunes charts.
In addition, developers can also make quite a profit from in-game purchases making parts of their app free and then charging for extras such as additional levels, etc. It draws the user in, and once again gives the app exposure it wouldn't necessarily get through standard marketing.
How will you choose the games when everyone wants to put their games on the site?
When it comes to finding the highest quality apps out there that have a free promotion, Great App a Day do all the legwork so that our users don't have to. We research each of our apps checking online reviews as well as trying the app out ourselves. The overall polish and feel is just as important as the playability.
Eventually we want to build a community around the site, and the next step would be to have a "committee" of dedicated people from different fields - editors, users, developers, etc helping to decide which games to feature.
Welcome to Great App a Day!
